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WestPack, well-known as the leading event showcasing the latest innovation and excellence in packaging solutions, will maintain its 50+ years of delivering value to the West Coast's marketplace while having the added strategic value of being positioned alongside the new Sustainable Manufacturing Expo in the North Hall of the Anaheim Convention Center (just steps from its previous location in Hall A).
Why this strategic move? Sustainability isn't just a passing trend—it's the driving force reshaping the packaging industry. By co-locating with a show entirely focused on sustainability, we aim to attract a qualified audience, including major Food and Beverage Consumer Package Goods companies under pressure to package sustainably.
California, at the forefront of environmental legislation, recently passed groundbreaking laws like the California Circular Economy and Plastic Pollution Reduction Act (SB 54). These regulations, which go into effect in 2025, demand that manufacturers embrace sustainable practices, from rethinking materials to owning the lifecycle of their products. And these regulations extend to all manufacturers doing business in the state.
Enter the Sustainable Manufacturing Expo. It's not just about products; it's about reimagining entire lifecycles. Packaging plays a pivotal role in this journey towards sustainability. Having packaging within SM Expo aligns seamlessly with the holistic approach CPGs, OEMs, CPO/Co-packagers, contract manufacturers, and private label manufacturers are taking towards sustainable product design—from inception to disposal.
At WestPack and the Sustainable Manufacturing Expo, we're not just talking about sustainability—we're living it, driving change, and shaping the future of packaging. Join us in Anaheim, February 4-5, 2025!
What will be different?
- Alignment with an event focused on sustainability ensures targeted attendance from those seeking solutions.
- We will broaden our target audience to include C-suite executives, operations managers, production professionals, sustainability experts, as well as packaging engineers and designers.
- A two-day event streamlines the exhibition process and helps effectively manage travel costs for your booth staff.
- Location: The North Hall is conveniently connected to the Anaheim Convention Center via a bridge on the 2nd-floor conference level or just steps across the courtyard from Hall A of the convention center.
What will be the same?
- Packaging engineers and designers attending IME West will have access to both WestPack and the Sustainable Manufacturing Expo (SME) with their expo pass registration. Cross-promotion of both events will be a major focus within our marketing campaigns, delivering particularly to medical attendees and engineers, as well as other industries relevant to your business.
- The Pack Place theater on the show floor will host thought leadership sessions and emerging tech demos.
- Informa Markets' customer service, attention to detail, and commitment to the manufacturing community are exemplary.
Be a part of the future of manufacturing at WestPack 2025!
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